DoubleTake’s business model cuts down on textile waste and contributes to responsible consumption. The creation of consignment shops like DoubleTake has allowed for clothes to live past the time that the original buyer is bored of wearing them. Consumers buy a ton of clothes only to toss them when they are still in good condition. Clearly, textile waste is an operating problem in the developed world. The more affordable it became to buy new clothes, the more people thought of clothes as disposable” (Waxman in Time 2018). “The industrial revolution introduced the mass-production of clothing, changing the game. Unfortunately, there is a long history of waste in the fashion industry.
DoubleTake was able to capitalize on this concept by accepting only designer clothing to showcase a more high-end side of consignment and thrifting. And I walked into this clothing store and realized I could do something better, and I thought that it was time for consignment to be more upscale.” Clothes, like antique furniture and house décor, may be appreciated by more than one owner. “I decided to go into a consignment shop in New Jersey. She explained it: “I had an abundance of clothing that I wasn’t wearing anymore.” Although she was not using them, the clothes were too valuable to throw away. Through its emphasis on waste reduction, DoubleTake embodies sustainable values and promotes environmentally-friendly habits.ĬEO Marci Kessler founded DoubleTake after an experience with her own closet. Locals consign pre-owned clothing to be sold through DoubleTake.
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